Upstarts is an association of trainers, designers, writers and programmers, offering customized computer training, and website development and programming.

Aviva Rosensweig, the founder of Upstarts, is a specialist in computer applications, technical writing, web page design, and desktop publishing. In addition to her experience in these areas, Ms. Rosensweig has developed and taught computer-centered courses in literature and writing.

Born in the U.S., Aviva Rosensweig grew up in New York City. She received a B.A. in English and Education from CUNY and a Masters in English Literature from Bar Ilan University.

After teaching literature at Queens College (CUNY) and Bar Ilan University, and serving as head of the English Department at the Walworth Barbour American International School in Israel for many years, Ms. Rosensweig re-trained as a technical writer and web page designer. She has worked in both fields, with a variety of Israeli and international clients, for the past seven years.

Aviva Rosensweig lives with her family in Ra'anana, a suburb of Tel Aviv.